The Frames Unlimited story begins in 1971 at a Grand Rapids, Michigan variety store owned by Dorothy Zimdar. As big box stores slowly moved into town, Dorothy began to notice a shift in the marketplace and saw that their dime store model was fading away. However, she also noticed something peculiar; that the framing selection in their stores continued to thrive. These circumstances ultimately led to the conversion of her store into the first ever Frames Unlimited frame shop. Dorothy’s retail experience, outstanding customer service, product selection, value knowledge and unshakable integrity became the businesses cornerstone.

And the timing was perfect. Preceding the Internet era, Frames Unlimited offered an unheard of custom framing experience to the delight of local residents. Just two years later in 1973, the second Frames Unlimited opened in Kalamazoo, and the rest is history.

Today, Frames Unlimited operates 12 frame stores throughout Michigan and northern Ohio, all under the leadership of Kyle Zimdar, President (Dorothy’s grandson) and Bill Zimdar CEO (Dorothy’s son). To this day, Frames Unlimited holds true to its family values encompassing a love for people, a passion for work and life, and creating a legacy of which to be proud.

“We’re excited about the future too! Many of our existing stores will be redesigned with a more contemporary look, reflecting newer trends. With so many possibilities on the horizon, one thing is for certain; the same high-quality work and passion will stay true as old relationships grow and new ones are forged. Over many years of business, we’ve realized one absolute truth; life needs art.” -Kyle Zimdar